Social Media, Did you know?
Posted by Dwaine Rhea on August 24, 2010 at 3:31 pm
The impact of Social Media, click ot watch the video
Jas Dhaliwal, author of Social Media Revolution took the time to pull out the actual stats from the video.
- Over 50% of the world’s population is under 30-years-old
- 96% of them have joined a social network
- Facebook topsGoogle for weekly traffic in the U.S.
- Social Media has overtaken porn as the #1 activity on the Web
- 1 out of 8 couples married in the U.S. last year met via social
media - Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years),
Internet (4 Years), iPod (3 Years)? - Facebook added over 200 million users in less than a year
- iPhone applications hit 1 billion in 9 months.
- We don’t have a choice on whether we DO social media, the question
is how well we DO it.? - If Facebook were a country it would be the world’s 3rd largest ahead
of the United States and only behind China and India - Yet, QQ and Renren dominate China
- 2009 US Department of Education study revealed that on average,
online students out performed those receiving face-to-face instruction - 80% of companies use social media for recruitment; % of these usingLinkedIn 95%
- The fastest growing segment on Facebook is 55-65 year-old females
- Ashton Kutcher and Ellen Degeneres (combined) have more Twitter
followers than the populations of Ireland, Norway, or Panama. Note I
have adjusted the language here after someone pointed out the way it is
phrased in the video was difficult to determine if it was combined. - 50% of the mobile Internet traffic in the UK is for Facebook?people
update anywhere, anytime?imagine what that means for bad customer
experiences? - Generation Y and Z consider e-mail pass? ? some universities have
stopped distributing e-mail accounts - Instead they are distributing: eReaders + iPads + Tablets
- What happens in Vegas stays onYouTube,Flickr, Twitter, Facebook?
- The #2 largest search engine in the world is YouTube
- While you watch this 100+ hours of video will be uploaded to YouTube
- Wikipedia has over 15 million articles?studies show it?s more
accurate than Encyclopedia Britannica?78% of these articles are
non-English - There are over 200,000,000 Blogs
- Because of the speed in which social media enables communication,
word of mouth now becomes world of mouth - If you were paid a $1 for every time an article was posted on
Wikipedia you would earn $156.23 per hour - 25% of search results for the World?s Top 20 largest brands are
links to user-generated content - 34% of bloggers post opinions about products & brands
- Do you like what they are saying about your brand? You better.
- People care more about how their social graph ranks products and
services than how Google ranks them - 78% of consumers trust peer recommendations
- Only 14% trust advertisements
- Only 18% of traditional TV campaigns generate a positive ROI
- 90% of people that can TiVo ads do
- Kindle eBooks Outsold Paper Books on Christmas
- 24 of the 25 largest newspapers are experiencing record declines in
circulation - 60 millions status updates happen on Facebook daily
- We no longer search for the news, the news finds us.
- We will non longer search for products and services, they will find
us via social media - Social Media isn?t a fad, it?s a fundamental shift in the way we
communicate - Successful companies in social media act more like Dale Carnegie and
less like Mad Men Listening first, selling second - The ROI of social media is that your business will still exist in 5
years - Bonus: comScore indicates that Russia has the most engage social
media audience with visitors spending 6.6 hours and viewing 1,307 pages
per visitor per month ? Vkontakte.ru is the #1 social network
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